We have a responsibility to do what we can to improve our business and its impact. Recognizing the inherent challenges in achieving absolute sustainability, we simultaneously acknowledge that continuous improvement is imperative. Consequently, we remain steadfast in our dedication to reducing our environmental footprint and persistently advancing our efforts in this direction.


Our endeavors are steered by a comprehensive sustainability strategy, delineating a set of objectives and actionable points we wish to realize by the end of 2025. These are categorized under four distinct commitments, each aligned to address the challenges confronting our organization and industry. The commitments embody the areas in which we believe we can make the biggest difference and relate to the People in our supply chain, enhancing our Products, mitigating our impact on the Planet, and fortifying our communicative Platforms.


  • People. People design, cut, sew, pack, and ship our products to ensure our visions are brought to life and reaches our customers' wardrobes. Every single one of them deserves safe working conditions. We therefore commit to ensure social compliance in our supply chain.


  • Product. Bringing products into the world requires natural resources, something which is growing more and more scarce each day. We therefore commit to take action to reduce our environmental impact and increase circularity in our designs.


  • Planet. The pressure on our planet is rising, and we all have a responsibility to make changes to our lives and businesses to counterbalance our impact. We are today working with a CO2 measure concept to gain insight into our logistic-related CO2 emissions. By doing this, we can actively address areas of inefficiency and continue work to reduce our overall carbon footprint. Therefore, we commit to reduce our organisation's overall environmental impact.


  • Platforms. Honesty and openness go a long way. And we are dedicated to learn from each other and keep improving. We therefore commit to practice transparency in our external and internal communication.


With a love for premium fabrics and an appreciation of good design, it is only natural for us to set our initial focus on our product. While we consider all the commitments equally important and will work with all objectives, we believe in dedicating close attention to each of them to be thorough and comprehensive.
Keeping emphasis on our product, we have identified and created a list of preferred materials, which we are currently working toward implementing increasingly. This list is segmented into four categories.

Best materials – example: recycled cotton
Using what it already here is one of the best ways to limit your environmental footprint. By breaking down waste fabric and scraps and giving them new life, recycled cotton helps reducing textile waste in landfills. Moreover, the large amounts of water, energy, and pesticides required in the production of conventional cotton is avoided when using recycled cotton. However, it is also more expensive and must be blended with other fibers to enhance strength and durability, making it difficult to continue recycling. Therefore, implementing this takes time.

Good materials – example: conventional linen
Linen, derived from flax plants primarily cultivated in Europe, requires small amounts of water and pesticides. It generates limited waste, as a substantial portion of it can be transformed into a resilient fabric. Despite this, conventional linen production involves the use of fertilizers and pesticides. The resultant fabric, although durable, is accompanied by a slow and costly production process and may exhibit brittleness over time.

Tolerated materials to be phased out – example: conventional leather
Conventional leather comes from animal hides or skins. While durable, the production of conventional leather raises concerns about animal welfare. Furthermore, the processing of leather involves the use of various chemicals, posing potential harm to the environment. Notably, this industry is implicated in deforestation as a consequence of the need to create land for grazing livestock.

Banned materials – example: Angora wool
Not to be confused with mohair, which comes from the Angora goat, this material comes from the Angora rabbit. The ethics of the treatment of these rabbits has been questioned for some time, leading to some animal welfare organizations highly recommending the use of alternative products.

Due diligence. To make sure that we are in fact doing our part to better our industry, we perform due diligence. For us, that includes having policies and a code of conduct in place, both of which must be signed by our suppliers. To gain a comprehensive overview of and ensure traceability in our supply chain, we are currently mapping it. We have concluded mapping of Tier 1 and 2 and are now working on mapping Tier 3, which is a 2025 goal. Furthermore, we perform risk assessments in order to remain proactive instead of reactive, and we aspire to visit our suppliers and verify working conditions firsthand.

Hoping to do our part, for a better industry.